Almost everyone who visits Jerusalem this summer will also discover the tiny streets of the old town that are covered with more than a thousand colorful umbrellas. This streetscape is both unusual and happy, and is accompanied by street artists and musicians in order to also attract tourists. However, the idea is not entirely new, as there were similar activities in Antalya, Turkey last year – where our picture was taken – and in Lisbon, where an entire neighborhood was beautified in this way. Everyone can see that umbrellas – large or small, individually or in large groups – always create attention and affinity.
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