Day trips bring 1.4 billion Euros of value to Lower Austria; this is the result of a first-time survey on day trip tourism. Using the example of Lower Austria, the study sheds light on various aspects of this often underestimated form of tourism. The almost 40 million day trips alone account for around 60% of added value in Lower Austrian tourism. In addition to family visits, sports, nature and culture are the main reasons for taking a trip to Lower Austria. The biggest winners are restaurant operations: day trippers spend around € 12.4 million for bar and restaurant visits. Visitors particularly appreciate regional delicacies in the self-proclaimed “land of connoisseurs”. Other federal states will be surveyed in the future, although some data already applies to other regions.
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