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Eat and Stay

Reading Tip14.01.2017

Regardless of whether it’s a matter of burger bars, cafés or high-priced restaurants, for more and more restaurants the eye is becoming increasingly significant with measured branding and graphical designs. From the menu to the business card, from the signage, the interior design and the logo to the packaging – a holistic brand appearance increases the experience value, especially in the area of ??food and drink. In “Eat and Stay”, Chinese design professor Wang Shaoqiang has compiled 120 branding and interior design examples from around the world that show how this task can be diversely tackled and tailored to every budget – you can literally get an appetite for more …

Wang Shaoqiang: Eat and Stay. Promopress, Barcelona. 240 pages, Hardcover, Text in English, Spanish, French. ISBN 978-84-16504-09-1. 45.00 Euros

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