In order to position itself even more clearly among competitive holiday destinations, the Salzburger Land region has had a new design and new logo developed, which were recently presented. The five core values ??of the “Salzburger Land” tourism brand can be described as follows: brilliant, gentle, invigorating, sophisticated and exciting – these features represent the extraordinary natural landscapes and their natural, invigorating resources, lightness, informality and joie de vivre. Salzburg artist Johann Weyringer designed the new word/image brand. The Salzburg creative and strategic agency “dunkelblaufastschwarz” was commissioned to develop the corporate design and realize the future brand image.