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Reading Tip15.02.2020

Reading Tip

Trend study by the Zukunftsinstitut: The new resonance tourism

15.02.2020

Tourism companies suffer from a lack of skilled workers and from fierce price competition.
Where will this lead to? How will tourism develop in the coming years? A very special reading tip.

The Zukunftsinstitut, based in Frankfurt/Main and Vienna, has been the leading and most influential think tank for trend and future research in Europe since 1998. They also deal extensively with the topic of tourism of the future. As modern mass tourism is becoming an ecological and social problem and travelling is becoming an industrialised consumer product, which does not make people happy anymore! This trend study analyses how the social change towards a new "we-culture" also demands and promotes resonance experiences in tourism. Tourists are asking more and more for extra intensive travel experiences and transformative holiday experiences. If you would like to find out more details about this, it is worth taking a look at the contents of “The New Resonance Tourism - Der neue Resonanztourismus“.

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