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Underestimated target group?


It seems that gastronomy and the hotel industry have largely overlooked people who travel with reduced mobility. But this group is becoming increasingly mobile. Not only the number of retired seniors is growing steadily, but younger people are also becoming increasingly adventurous. For example, an EU study predicts that by 2020, 862 million people either between 15 and 64 years old with reduced mobility or senior citizens will take daily and multi-day trips within the European Union. This corresponds to an increase of a whopping nine percent in comparison from 2012 to 2013. The average trip length is 6.7 nights per year, and for seniors over the age of 65 it is 5.5 nights per year.

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